Wednesday, December 18, 2019

Subway Case Analysis Essay - 1296 Words

Case Study #1 Ââ€" Subway Sandwich Shop Analysis Case Study One Ââ€" Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca and Dr. Peter Buck worked hard to expand their business by 1974; the duo owned and operated 16 units throughout the state of Connecticut. (Subway History, 2006). A turning point for the partners was 1974, at this juncture the duo decided to take†¦show more content†¦We have become a wealthier, older, more educated society along with being more ethnically diverse. Along the way traditions have changed what was uncommon is now common when it comes to dining out. Places like Subway appeal to time crunched consumers looking for a healthy low cost meal. Market Trends The sub sandwich franchise Subway, has been trail blazing the sandwich the market for years coming up on the tails of Subway is Quiznos. Consumers are noticing what restaurant industry analysts have seen for years. By making toasted sandwiches a hot item, Denver-based Quiznos has become the fastest-growing restaurant chain in the country, trailing only Subway as the nations No. 2 sandwich shop Ââ€" not counting hamburgers ( Apuzzo, Quiznos vs. Subway, 2005). Quiznos menu offers slightly more expensive food in larger more open retail locations. The sandwich wars continue between Subway and Quiznos but smaller local competitors want to give the submarine sandwich kings a run for their money. Submarina Inc., the San Marcos-based fast-casual chain with 45 stores in the West, is looking to take its cutting board nationwide against the ubiquitous sandwich kings Subway and Quiznos. Submarina, Inc. believes the sandwich market is still underserved according to one restaurateur . Subway appeals more to lower-income, price-weary folk while we have a little more costly, higher-endShow MoreRelatedEssay on Subway Case Analysis1273 Words   |  6 PagesSubway Case Analysis SUBWAY ® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAYs ® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY ® had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customersRead MoreCase Number One - Subway Sandwich Shops Situation Analysis1793 Words   |  8 PagesCase Number One - Subway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is â€Å"firmly established as a nationwide food item for which there is plenty of room in all areas† (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to developRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreMarketing Management Case Analysis1113 Words   |  5 PagesMarketing Management Case Analysis Subway ® Sandwich Shops Abstract Subway ® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around ConnecticutRead MorePositioning Essay998 Words   |  4 Pagesmajor retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targetingRead MoreM aking A Free Voucher On Social Network710 Words   |  3 Pagesnetwork to promote the new product, Fresh Fruit Mix such as Facebook and Twitter. †¢ Creating and designing a banner about the new product to attract the customers etc. Foor the control and evaluation, LG will use Quality Contol, Risk Analysis and Evaluation Analysis. 1.7 Financial Budgets and Expected Revenue Total revenue expected from this Fresh Fruit Mix is $109000 next year. For the first four months i.e. from July to October, sales are expected to be $7,300. It is expected to rise and reachRead MoreGlobal Strategy Analysis Of Subway And Coca Cola1300 Words   |  6 Pages Global Strategy Analysis Carl Sidney B7840 / Strategy Formulation Implementation and Evaluation Dr. Dool Strategic Alliance is the collaboration of two companies who came together to implement an idea that will benefit both parties (Strategic alliance, 2009). It is crucial that both parties understand what’s really at stake in order to make their partnership successful. In this paper, the writer took the time to analyze a partnership between Subway restaurants and Coca-Cola productsRead MoreEssay on Subway Sandwich Shops Situation Analysis1647 Words   |  7 PagesSubway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is â€Å"firmly established as a nationwide food item for which there is plenty of room in all areas† (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintainRead MoreEssay on Fresh Direct Case Analysis966 Words   |  4 PagesFresh Direct Case Study Report COMPANY NAME Fresh Direct www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY FreshDirect is an online grocery that conveniently sells and delivers fresh foods and popular household items, to certain residents of the New York City Area. This online grocery market offers organic, farm-fresh produce than most market places. It covers most of Manhattan and certain parts of The Bronx, Brooklyn, Queens, Staten Island and limited areas in New Jersey. ViceRead MorePest Analysis of the Fast Food Industry Essay770 Words   |  4 PagesPest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality, food safety and hygiene. This training, along with being made aware of the importance of cleanliness, continues throughout their

Tuesday, December 10, 2019

Are You a Good Listener free essay sample

I allow them to learn on me until they can fix their situation but sometime that can become a problem if you don’t apply rules and/or standards. I am an analytical listener because I want to make sure that I understand exactly what is being conveyed to me is interpreted in the corrected manner. Therefore, I can advise the individual correctly, and the situation is familiar to me. I believe that my experience may be able to help or is helpful to someone. Lastly, I like to give advice, input to the problem, and/or my suggestion/solution to assist in any way to help resolve the situation. I want the individual or person to know that I am here to help because I care and understand where they are coming from because I may have actually been faced with this situation before and it may be something that I can help them through. We will write a custom essay sample on Are You a Good Listener or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The listening quiz revealed that my listening effectiveness is extremely poor and my score was less than 4 (Always). I am very surprised and sadden about my score and ability to listen effective because I really felt that I am a good listener. I really didn’t want to admit that I agree with what the quiz reveals about me, but deep down in my heart I know that the quiz is somewhat true. I know this because of the conversations in which I have had with my children and friends. My oldest son tells me all the time that I don’t listen and I only hear what I want to hear. After taking the quiz I feel that I need to re-evaluate myself and do better with my listening abilities. Other people don’t think that I am a good listener because they say that I monopolize the conversation and I am always judging them. I been told that I never let them finish what the individual is trying to say before I interrupt the conversation, and I am always right about whatever the situation is or what they are trying to explain. I have also been told that I hear only what I want to hear and make the determination of what they want me to know instead of letting them explain. However, my son says he don’t like to talk to me because after he does tell me something I judge him in a negative way even if what he is saying is positive. He feels that I find a way to take what is bad out of the conversation and uses that against him, but I am only trying to find ways to make him understand my point of view and what others might say if they were involved in the situation. When conversing with my children I try to make them see all sides of how things can get misinterpreted and how they need to handle it in order to get positive results.

Monday, December 2, 2019

Margaret Bouke Essays - Photography, Arts, , Term Papers

Margaret Bouke White never thought she would be a famous photographer. In 1921, when Margaret was 17, she went to college to study herpetology, or the study of snakes and reptiles. That same year her father died leaving her family with little money. To stay in college Margaret got a job taking and selling pictures of the college campus using her father's broken camera. That summer she got a job as the photographer and counselor at a summer camp. Even though she liked taking pictures, for Margaret, photography was still a hobby. But architects and other photographers were impressed with her photographs and encouraged her to use her talent. When she graduated in 1927, Margaret turned down a position at the Museum of Natural History and went to Cleveland to open her own photography studio. Margaret had courage and talent from the beginning. At first she did advertising work for schools and other businesses but never stopped working on her artistic skills. For example, as she was walking by she noticed a preacher speaking in a square with only a group of pigeons to hear. Margaret wanted to take his picture but she didn't have her camera with her. She ran into a camera store and asked to rent or borrow a camera. The picture became one of her first works of art and the owner of the store became one of her best friends. One of Margaret's early dreams was to photograph the inside of a steel mill but women weren't allowed inside. Being a woman didn't stop her and the pictures were a success. Her shots were published in magazines all over the country and got Margaret her first big job, at Fortune magazine in New York. With Margaret's photos Fortune became one of the leading photography magazines. The magazine had also made her a star but Margaret still kept her studio, which had grown to a staff of eight and moved to the Chrysler building. In 1930 Fortune sent Margaret on one of her biggest assignments, to Germany to capture foreign industry. Curious about the Soviet Union she wanted to extend her trip but very few foreigners were allowed into the country. As she once said, "nothing attracts me like a closed door." Margaret never gave up and, after impressing Russian officials with her portfolio, was admitted into the country. She made a total of three trips and gained a reputation for being and expert on Russian industry. In 1931 she wrote her first book, Eyes on Russia. During World War II Margaret was sent Europe to cover the war. She got pictures of her own ship being torpedoed and became the first woman in a bomber. She also went with General Patton's troops to be one of the firsts to photograph a concentration camp. When she returned to the U.S. she wrote another book about the war, Purple Heart Valley. In 1950 Margaret was awarded an American Women of Achievement award but only seven years later she would no longer be able to hold a camera. She was diagnosed with Parkinson's disease but at first refused to believe the diagnosis. Margaret Bourke- White died in 1971, at 67 years old. Margaret was one of the greatest photographers but also one of the greatest women. She paved the way for many women in all professions, not just photographers, with her courage and determination.